Superman Attraction Coming to Warner Bros. Studio Tour

Warner Bros. is bringing a Superman-themed attraction to Studio Tour Hollywood, the public-facing experience on the studio’s Burbank lot where paying visitors walk the same backlot that working crews are actively using.

The rollout is timed to James Gunn’s Superman film, which opens July 11, 2026. Warner Bros. Discovery has been direct about its ambitions: rebuild DC’s cinematic universe into a franchise machine that can do what Marvel spent 11 years constructing. Attaching a physical attraction to a major theatrical launch isn’t a new idea. It’s what theme parks have known forever. People want to stand somewhere connected to what they just saw on screen.

Studio Tour Hollywood sits on the Burbank lot off Olive Avenue. It’s not Universal Studios Hollywood, and Warner Bros. doesn’t want it to be. Universal, which is less than four miles from the Warner lot, owns the roller-coaster-and-ride category in this part of the San Fernando Valley. That’s not the game the Studio Tour is playing. What it offers is different: real costumes, real sets, working stages, props that were actually on camera. The attraction positions itself as a behind-the-scenes destination, not an amusement park. That distinction matters to the brand and it shapes every addition they make to the permanent lineup.

A Superman attraction fits the format cleanly. The studio’s Superman archive goes back decades. There are costumes from Christopher Reeve’s era, production design elements, set pieces accumulated across multiple films and television productions. Gunn’s reboot gives them current material to build around, but the depth of the back catalog means the experience doesn’t have to start from zero. “The Studio Tour gives fans a real connection to the films they love,” one industry observer told me, “and Superman is one of the most iconic properties Warner Bros. has ever had.”

The lot covers roughly 142 acres, bounded largely by Warner Boulevard and the surrounding Burbank streets. Keeping that footprint economically active matters. Productions come and go. Rentals fluctuate. But the Studio Tour is a consistent revenue channel, and every permanent attraction it adds strengthens the argument that the lot earns its square footage. That argument isn’t abstract. Burbank commercial real estate doesn’t sit idle, and studios have been consolidating or relocating operations as costs climb. Every attraction the tour adds is part of the case for why Warner Bros. stays put here rather than shrinking its Burbank presence.

The Superman film is also the first major theatrical release under DC Studios, the unit that Warner Bros. Discovery set up with Gunn and producer Peter Safran running it together. Gunn’s credibility comes from his work at Marvel, where he directed the Guardians of the Galaxy films and built a reputation for balancing spectacle with character. Safran brings the production side. The two of them were brought in specifically to give DC a coherent long-term structure instead of the inconsistent release strategy that had plagued it for years. Superman, opening July 11, 2026, is their first real test at scale.

The marketing push heading into this summer has been aggressive. Warner Bros. Discovery isn’t treating this like a soft launch. They’re betting that Gunn’s track record, combined with fresh casting and a clean continuity reboot, gets audiences to commit to a DC universe the way they committed to Marvel’s. A Studio Tour attraction tied to the film works on two levels simultaneously: it markets the movie to tourists visiting the lot before opening weekend, and it continues generating revenue from fans who want the experience after the film’s already in theaters.

That dual function is exactly why the Studio Tour model makes sense for a studio that’s also a working lot. It’s not trying to compete with a theme park. It’s doing something Universal Studios Hollywood can’t quite replicate: putting visitors inside an actual production facility, around real artifacts, on real ground where real films were made.

For Burbank, what this means practically is more foot traffic to the lot, more visibility for a major studio that’s been a presence in this city since the 1920s, and one more reason for Warner Bros. to keep its 142 acres here rather than somewhere else. Google News Warner Bros. Studios has additional coverage of the announcement as it develops.